Kathryne was out in Calgary last week attending a timely conference on Internet Marketing and Advertising put on by the Internet Advertising Bureau.
Here's their blurb - "When looking for marketing success, advertisers know that a mix of both offline and online tactics boosts response rate and sales. The same goes for within online: mix Dieplay, Search, Email, Video, Sponsorships, Widgets, Wikis, User-Generated Content and Social media Marketing - and what you get is awarenes and impact that is light years beyond the sum of its parts.
Stay ahead of the curve...
Knowing that the Interactive Media advertising landscape is changing at a faster rate every year, our new IAM Canada MIXX Canada Conference Series is designed to keep marketers and advertisers ahead of the curve, by focusing on leading-edge speakers from both within Canada and around the globe.
Whew!
We think it's really important that Kath participates in these conferences as keeps up as this exciting media option evolves!
She recently attended other conferences in Las Vegas and in New York City.
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