March 1st is going to be a huge day for Picante. We'll be launching the new Winnipeg Police commercials for the Just Slow Down campaign. We start with an hour long interview with Richard Cloutier at CJOB and then head over to the Public Safety Building for the official news conference.
Yesterday morning I made a final presentation to a large group including Chief McCaskill and the response was so very gratifying. They are thrilled and excited about the project and are proud of the commercials we created. We definitely expect to get some BUZZ on this on Monday. Hopefully, most of it will be positive. We expect a little bit of controversy because they are more graphic than are traditionally seen on Canadian television - at least in terms of commercial content. I maintain that in a comparison with shows like CSI and Bones etc. our spots are quite tame - hopefully very effective though.
Had a fantastic meeting on Wednesday with Jamie at Grant Park Shopping Centre and I think the new spring campaign is going to be so much fun! Can't wait for Amanda to get started.
The next few weeks are going to be exceptionally busy getting ready for all the new television production. But we're definitely ready to rock and roll on that.
Friday, February 26, 2010
Tuesday, February 23, 2010
I think winter is over...
At least in our world. There is so much going on it seems like the cold winter blanket that was slowing the beginning of new projects has definitely lifted.
Gearing up for the launch of the new Winnipeg Police spots. Everyone is so pleased with them it makes me quite proud.
We've been watching a lot of Olympic coverage - glad to see the Massage Therapy Association getting all that airtime.
We'll be shooting new television spots in March. One campaign will be for a group of credit unions who are joining together to ensure credit unions continue to build their brand as a viable and preferable choice over banks. The other campaign is to promote Dental Hygienists and the relationship between good oral health and overall wellness.
There's another "health-related" project in the works but I can't talk about that one yet.
Our proposal to Tourism Dauphin is in. Thanks Martijn for the comment on my last blog post. I certainly hope our proposal captured our enthusiasm for the project.
Amanda has been hard at work developing new graphics for Sunrise Credit Union. Just about the nicest people you could ever meet.
I just have to mention Glenn Hildebrand from the College of Registered Nurses of Manitoba and George Fraser from the Massage Therapists of Manitoba. Both of these fine gentlemen do us proud by recommending Picante to others and believing what we do. I have such respect for them and their sincere dedication to their organizations. I'm proud to call them my clients and my friends.
Gearing up for the launch of the new Winnipeg Police spots. Everyone is so pleased with them it makes me quite proud.
We've been watching a lot of Olympic coverage - glad to see the Massage Therapy Association getting all that airtime.
We'll be shooting new television spots in March. One campaign will be for a group of credit unions who are joining together to ensure credit unions continue to build their brand as a viable and preferable choice over banks. The other campaign is to promote Dental Hygienists and the relationship between good oral health and overall wellness.
There's another "health-related" project in the works but I can't talk about that one yet.
Our proposal to Tourism Dauphin is in. Thanks Martijn for the comment on my last blog post. I certainly hope our proposal captured our enthusiasm for the project.
Amanda has been hard at work developing new graphics for Sunrise Credit Union. Just about the nicest people you could ever meet.
I just have to mention Glenn Hildebrand from the College of Registered Nurses of Manitoba and George Fraser from the Massage Therapists of Manitoba. Both of these fine gentlemen do us proud by recommending Picante to others and believing what we do. I have such respect for them and their sincere dedication to their organizations. I'm proud to call them my clients and my friends.
Wednesday, February 10, 2010
Is it because I'm getting older?
My life is flashing around like an episode of Lost. One minute it's January and the next it's February.
The last few weeks I've been fighting a murderous cold. But other than that I can't complain.
Enjoyed a fantastic trip to beautiful Dauphin and am really looking forward to digging into some important projects there. Amanda is hard at it - prettying up our submission to Tourism Dauphin. The surreal meeting between myself and the CEO of Dauphin Credit Union in a pool bar in Cabo San Lucas is leading to some very interesting discussions. Ron Hedley truly enjoys torturing me with his macabre sense of humour. My intention is to get him back one of these days. I'm very impressed with all the economic development in Dauphin. Great community with some forward-thinking leadership.
Completed a new television spot for the Massage Therapy Association of Manitoba to air in the Winter Olympics. Thanks to Adam and all at Elemental for the great job of animating. a la Alfred Hitchcock - see if you can spot who modelled for the "curler".
Will be getting busy on Grant Park Shopping Centre's spring campaign in the next few weeks. Spring.....ahhhhh....yes!
New television production news on the horizon and the exciting launch of the latest Winnipeg police spots March 1st so watch for them.
The last few weeks I've been fighting a murderous cold. But other than that I can't complain.
Enjoyed a fantastic trip to beautiful Dauphin and am really looking forward to digging into some important projects there. Amanda is hard at it - prettying up our submission to Tourism Dauphin. The surreal meeting between myself and the CEO of Dauphin Credit Union in a pool bar in Cabo San Lucas is leading to some very interesting discussions. Ron Hedley truly enjoys torturing me with his macabre sense of humour. My intention is to get him back one of these days. I'm very impressed with all the economic development in Dauphin. Great community with some forward-thinking leadership.
Completed a new television spot for the Massage Therapy Association of Manitoba to air in the Winter Olympics. Thanks to Adam and all at Elemental for the great job of animating. a la Alfred Hitchcock - see if you can spot who modelled for the "curler".
Will be getting busy on Grant Park Shopping Centre's spring campaign in the next few weeks. Spring.....ahhhhh....yes!
New television production news on the horizon and the exciting launch of the latest Winnipeg police spots March 1st so watch for them.
Subscribe to:
Posts (Atom)