Introducing Doctors Care

Back in June, 2012, Picante Advertising was invited to meet with the CEO and COO of Doctors Manitoba. We had preliminary discussions and Picante put together a draft of a communications document, complete with proposed strategic objectives and an analysis of what other similar organizations across the country were doing.

By November, Picante had a plan to present with an unusual and innovative idea.

We received early approval in concept  but still had to receive broad general approval of the Doctors Manitoba board.

This was accomplished on January 16th and Doctors Care is now in pre-production.

Doctors Care is a 13 week television series that will focus on the daily lives of some of Manitoba's hardest working and most accomplished doctors.  It will focus on health and wellbeing information for Manitoba patients and highlight research and other activity that is putting Manitoba's medical community on the global stage.

This is an ambitious project and we're confident that Doctors Care will deliver a powerful message to the citizens of Manitoba about their own, building pride, trust and confidence.

The series will launch in September, 2013 and will be available on Shaw.