www.justslowdown.ca
This morning we launched the new Just Slow Down commercials. We began with a live shot on Richard Cloutier at CJOB.....kind of a tough act to follow as the show kicked off with a lot of talk about the Gold Medal win yesterday - I have to say - we are all over the moon about that too so it wasn't hard to accept the brief delay....then we headed over to the Public Safety Building for the official news conference.
Richard was very gracious. He's supportive of the initiative partly as he lost his brother in 1968 in a collision on Waverley. Jan Frizzley and her daughter Stacey courageously appeared to bring the perspective of the victims to the tragedy. Jan lost her daughter Amanda in a speed-related collision.
Chief Keith McCaskill and City Councillor Rey Pagtakhan spoke at the news conference along with Staff Sergeant Mark Hodgson. The news conference was well attended and we expect good coverage in the media tonight and tomorrow.
Sincere thanks to Jan and Stacey for attending today. It certainly wasn't easy for them.
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