March 1st is going to be a huge day for Picante. We'll be launching the new Winnipeg Police commercials for the Just Slow Down campaign. We start with an hour long interview with Richard Cloutier at CJOB and then head over to the Public Safety Building for the official news conference.
Yesterday morning I made a final presentation to a large group including Chief McCaskill and the response was so very gratifying. They are thrilled and excited about the project and are proud of the commercials we created. We definitely expect to get some BUZZ on this on Monday. Hopefully, most of it will be positive. We expect a little bit of controversy because they are more graphic than are traditionally seen on Canadian television - at least in terms of commercial content. I maintain that in a comparison with shows like CSI and Bones etc. our spots are quite tame - hopefully very effective though.
Had a fantastic meeting on Wednesday with Jamie at Grant Park Shopping Centre and I think the new spring campaign is going to be so much fun! Can't wait for Amanda to get started.
The next few weeks are going to be exceptionally busy getting ready for all the new television production. But we're definitely ready to rock and roll on that.
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