Four Signature Awards!

 

WARNING - Lengthy Blog Post - Delayed acknowledgements, thank yous and an indulgent summary of a memorable evening!

Wasn't that a party?!!  The site was the Winnipeg Convention Centre for the 2011 Signature Awards.  Although we were nominated for 5 awards, I had a healthy respect for the competition and didn't want to count on anything.  

With the wildly positive Ken Allen!

My husband Allan and I were joined by Ken Allen from the City of Winnipeg Public Works.  He was the client who enthusiastically encouraged me to think outside the box for the City of Winnipeg Overnight Parking Ban campaign which became Know Your Zone.  Ken was abuzz, with a confidence that his campaign WAS going to win.  Oh well,  I couldn't dampen his enthusiasm so I quit trying.

My daughter Shea, Mark Hodgson and yours truly

Also, Staff Sergeant, Mark Hodgson was able to attend.  I do give much of the credit for the Winnipeg Police Service Just Slow Down campaign to Mark as he thoughtfully went through the process with us to determine strategy and generally put a lot of trust in what we had to say.

Steve West, Manager, Corporate Communications with the City of Winnipeg attended as well.  Steve was with the Winnipeg Police Service at the very beginning of Just Slow Down.  He was such an ardent supporter of Picante right from the get go...I believe playing a major role in us being hired in the first place following a vigourous RFP process.  Steve was important to Just Slow Down being as strong out of the gate as it was, enthusiastically interacting with the public on our JSD website.  Then he moved over to the City of Winnipeg and led the Corporate Communications team as we built Know Your Zone from the germ of an idea into the multi-media public awareness campaign it became.

Mark Hodgson and Steve West

Kirk Van Alstyne is an officer with Winnipeg's finest, who works on the front lines with Photo Enforcement.  His presence at the event was very important to me.  Part of what we hope to achieve with JSD is greater public approval and acceptance of photo radar as a safety tool.  I'd like to think we're making Kirk's job just a little bit easier.

The magnificent Lori Dyck with Wildfire Online added to the sparkle at our table.  Lori, along with our intrepid media director Kathryne Grisim, has been an intricate part of the success of both KYZ and JSD.  Lori built the original JSD website and devised the Tell us your Thoughts section.  And she received extensive kudos from the client and the city IT department for her cooperation in building all of the complicated elements of the online portion for KYZ.  A quick thank you here to Amanda Buhse and Shaun Gray - involved in the original development of the graphics for Just Slow Down.

Great friends Ken & Marnie Stuart were also on hand to cheer us on.  We already had a pretty lively table but Ken & Marnie always make things just a little more festive.

And lastly, due to a last-minute seat availability, my daughter Shea came to support her momma.   I warned her that it could be a long and somewhat boring event but she was enthusiastic about wanting to share in the evening. (Thanks to Graham and Julia from Los Chicos who let her have the night off from her shift to join us.)

Well.  It was most definitely not a long and boring event.

It began quite early with the very first television category.  Best Television Under $20,000.  I believe there were 5 nominated commercials in this category.  I was surprised (Ken Allen was not) when they called the name PICANTE as winner of the category for Know Your Zone.  I managed to get up to the stage - it was a bit challenging to get my mouth to work - more of a nerves issue than a wine issue I assure you....oh, maybe a bit of a combination of both.  Luckily I pulled it together and managed to thank Ken by name as he deserved.  I attempted to return to my seat but was captured and led off to get the official photo done off to the side.  Unfortunately, as I was making my way back to the table I heard ...."and the winner is PICANTE ADVERTISING again.

I had to check with the gang at the table to find out what we had won before going up to accept.  It was Best Television over $20,000 for Just Slow Down.   How lucky could we be??  That both clients in attendance were going to go home with an award!

Lori Dyck, moi, Denise Meilleur, and Shea

I thanked Mark by name - should have thanked Steve - so sorry Steve.  I was a bit flustered.  But made a brief speech about doing great work for clients who put genuine trust in their agency as the Winnipeg Police Service has definitely done with us.

After the official photo I had a few more minutes to relax and enjoy the show.  And then in the category of Best online advertising single or series....PICANTE ADVERTISING Just Slow Down Webisode.  We've just passed 150,000 Youtube hits on this webisode and I'm very proud of that.  This time I had the presence of mind to thank the organizers of the event.  I should have and wish I had made a shout out to Tony Wytinck and the crew at Midcan, and Olaf Pytllik and everyone at daCapo productions who put so much work into creating the actual "show" of the 2011 Signature Awards.  They deserve a ton of recognition and I had the forum and didn't capitalize on it.  I'm bummed about that so I humbly give them a huge THANK YOU here on my lowly blog.

Later in the evening we were awarded People's Choice for electronic media for the Just Slow Down webisode.  I will admit that we strategized a bit to ensure our own 10 votes were not split amongst the entries.  We decided together that the Just Slow Down webisode was our pick for the winner due to its success in Youtube views.  And the Winnipeg Police Service has been approached by a Driver Training Company in Santa Barbara, California to use it in their program.  We are thrilled that the webisode is doing so well and believe it is helping to save lives.  So - we were rewarded with a fourth Signature Award.

Acknowledgments are scary because you might miss someone out.  But I'm going to try.

Just Slow Down   


http://www.youtube.com/watch_popup?v=H5EyOnccJLg&vq=medium

Adam Sliwinski - Cinematographer extraordinaire.  Thank you for always believing in me.  You told me, "You're a director - so Direct."  Just Slow Down 2011 was my directorial debut.  And it seems to have turned out very well.  But along with the powerful performances, your mastery of cinematography brought my concept to life.  No one could ever know how much you have done for me these many years.  I owe you so much.

The cast - the actors in JSD were amazing.  Cooperative, passionate about what we were doing, local talent.    Poor Josh Sigurdson, I made him cry and cry for cumulative hours in various scenes.  Never once did he complain or give up.  Lexie - you broke everyone's heart when we lost you. Michel - so committed and professional, Anne and Laura - so much emotion and lots more crying, the doctor and all the staff at St. Anne's Hospital, Tara Mangano who made all the arrangements and our two real cops who patiently put up with us.  

The crew including Robin Lindala (miss you so much Robin) Joao Holowka, Conroy Finnegan, Alana Pona, Ben Wytinck and Shaun Gray who production managed with poise and calm.  Allan Hawkins who had all the crappy jobs - street barrier and bogey wrangling.  Jen Santoro for wonderful makeup.

Thanks to the City of Winnipeg Production Office - Kenny Boyce and Kevin Uddenberg.  For helping us set everything up and for forgiving our small transgression.  :)

Jim McKendry and the amazing folks from Winnipeg's Fire and Paramedic Service.

Eric Olson for brilliant storyboards.

Anet Ducharme and John Webster for Faster and Faster - the haunting music that set the stage for the tragedy to come. Trevor Mirosh for your inspired editing and Gary Shaw for incredible colour-timing.

The apres party at Blaze.  Favourite moment - Mark's "Steve" impersonation.  

Know Your Zone








Elemental Motion Media - now CoElemental.  Brad created the look for General Grader and Lieutenant Loader.  And together with Adam Duguay and Simon Burgess, brought our characters to life with a little help from.....

Laurie Mustard and Jim Ingebrigtsen.  I actually conceived of the General and Lieutenant with you two guys in mind.  They couldn't have been played by anyone else.  Thank you for your enthusiasm for the project and for your talent.  Winnipeg is lucky to have you.

Nolan Balzer from daCapo productions.  You are always a joy to work with.  Experienced, professional and so much fun.

I'd like to acknowledge all the nominees and winners who share a passion and love of advertising with me.


A wonderful night for Picante.  A fun evening of family and friends (all my clients are my friends.)  Thank you  so so much.

And thank you Allan for everything.  I love you very much.

Bothwell Cheddars

 Quite excited about the new Bothwell cheddar labels.  We have been working on these for quite awhile to get them just right.  As the flagship product for Bothwell it was critical that these labels would lay the groundwork for all other flavour varieties to follow.  It seems simple now, but choosing to use a backdrop of the passage of time throughout a year, looking over a traditional farmyard, using a unique illustrative style took some doing.  I congratulate designer Charlene Lannoo and our enthusiastic and meticulous client Steven Gettis for just an outstanding final result.  I hope you all agree.

A fresh new product.

We've just developed this name and logo for an exciting new line of skin care products.  The primary ingredient in the body scrubs, lip balm, lotions, hair conditioners etc. is pure coconut oil.  We'll be working on the brochure and promotional materials soon and then I'll know lots more about the benefits of coconut oil which I hear are numerous.  Will keep you posted.  Kokonati is actually the Maori word for coconut and I liked how it sounded and how it looked.  The products are healthy and organic and have no artificial ingredients and that's where the fresh comes in.  I personally love this logo.  Can't wait to try the products when they are ready. 

Five Signature Awards Nominations!

It's always nice to be nominated.  This year Picante Advertising has received 5 nominations.  Three for Just Slow Down and two for Know Your Zone.  The gala awards event will be held May 10th and we're looking forward to a fun evening with some of our favourite clients.

We received a request today from Santa Monica, California.  A driver safety group wants permission to use elements from the Just Slow Down campaign for their students.  Very pleased about that. 

Still busy putting the finishing touches on Bothwell's new cheddar labels.  I do believe I'll be able to post the new labels here as of tomorrow. 

The International Applicants section of the College of Medical Laboratory Technologists website is soon ready for launch. 

I do promise to get some nice artwork on here soon. 

A busy Spring

Know Your Zone was a great pleasure to work on.  It's a bit of a shame that this was what seemed like the warmest winter in history and a Residential Plow was never called - no snow!  So the City was not able to even test out the new system.  It is a little unfortunate but at least on our end - the campaign was very well received.  It will definitely go down in my personal history as one of my favourite campaigns to work on.

The Picante team put a great deal of effort into a new proposal for the City of Winnipeg's new Garbage and Recycling Program.  We were rewarding by being part of the shortlist.  Now we must wait and see if we were successful in winning their confidence.  We would love to work on this exciting program.

The Winnipeg Police Service have had a fair bit of bad press lately and I feel nearly helpless.  I feel so strongly about the motives and character of the individuals in the Traffic Division.  But the public and the local media have been merciless in their criticism.  I had lunch the other day with my clients and the new head of the Central Traffic Unit.  Threw out a few ideas for a proactive program....but I'm not sure we'll be able to go ahead with it.  I think I'm a little close to the problem.  I feel the criticism very deeply and my natural disposition is to "protect and defend."

Looking forward to the launch on March 19th of the new Grant Park Shopping Centre spring campaign.  The original promotion idea was all GM Sandi Haganaars idea.  But I'd say Char and I did a fine job executing it.  Everything looks terrific and I'll be sure to post photos soon.

Have been working on brand and ads for Bayview Construction.  These impressive young men have built an enviable company.  I definitely enjoy working with them.

And soon we'll be launching a new segment of the website for the College of Medical Laboratory Technologists of Manitoba.  For their International Registration area.  It has involved a completely new design and I believe represents a significant upgrade.  Their Spring awareness campaign will be launching at the beginning of April with bustails, radio and newspaper as well as on medical clinic electronic signage.

Bothwell Cheese has kept us very busy with label design.  Once we have some final approval on artwork, I'll post it here.  We've redone all the cheddars (old, medium, mild, 1 year old and 2 year old) horseradish cheddar, black truffle and soon will be working on maple smoked.  We've also created special occasion gift boxes.

Will check back in shortly when I can post pretty pictures.  Hope you're all enjoying this beautiful spring weather we're having.

Know Your Zone - Courtesy Tow

Know Your Zone - City of Winnipeg residential street winter parking regu...